Exploring memorable travel experiences in urban tourism: Insights from five vibrant cities

Abstract

Being a traveler’s city is about understanding travelers’ behavior and experiences. This makes it easier to know who is going to visit a city and why. In this context, this study explores the attractions that transform travelers’ experiences into memorable travel experiences in urban tourism destinations. However, the research’s contributions are mainly for cities aiming to become urban tourism destinations. The study was conducted with urban tourism, urban travelers, and memorable travel experience concepts. Interviews were conducted with 79 travelers in two European cities (Prague and Berlin), two Asian cities, (Kyoto and Busan), and a bridge city between Asia and Europe (Istanbul). Hence, the main attractions were determined. As a result, architecture, cultural heritage, art, pedestrian orientation, trust in locals, flavor varieties, transportation, nightlife, events, ethnic districts, low-cost opportunities, shopping markets, lively/vibrant atmosphere, and freer districts emerged as attractions that transform travelers’ experiences into memorable travel experiences. These attractions also may transform urban experiences into memorable travel experiences for all visitor groups.