A Comperative Research on the Determinants of Environmentally-Conscious Consumption

Abstract

This study aims to unveil the determinants of environmentally-conscious consumption. Religiousity, environmental value, individualistic-collectivistic value and environmental self-efficacy are stated as independent variables that affect the behavioral intentions as dependent variable. The hypothesis are tested with data which were gathered from two distinct samples that one is the habitants live in Turkey and the foreigners outside Turkey. The results show that individualistic-collectivistic value and environmental-self efficacy significantly affect behavioral intentions in both samples. Environmental value does not have a significant effect on behavioral intentions for foreigner's sample while the opposite is through for the other. Moreover, religiosity has a significant effect on behavioral intentions, only for, the foreigner's sample.