A Study of Motivational Factors Associated With Peer-to-Peer (P2P) File-Sharing

Yükleniyor...
Küçük Resim

Tarih

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Elsevier Science Bv

Erişim Hakkı

info:eu-repo/semantics/openAccess

Özet

Peer-to-Peer, also known as P2P, is an alternative to the client-server distribution model. Millions of consumers are routinely exchanging digital content files over P2P networks. The purpose of this paper is to determine the P2P constructs associated with P2P file sharing and to investigate relationships between the constructs and satisfaction and intention. A questionnaire consisted of three parts was conducted on people (N=1360) living in the province of Eskisehir, Turkey. The results of exploratory factor analysis (EFA) and multiple regression analysis revealed four valid motivation constructs (convenience, experience sharing, innovation adoption and altruism) and indicate that these constructs have directly effect on satisfaction and behavioral intention.

Açıklama

9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA

Anahtar Kelimeler

Mobile marketing, Peer-to-peer, P2P, C2C, Digital distribution, File sharing, File exchange

Kaynak

Proceedings of 9th International Strategic Management Conference

WoS Q Değeri

Scopus Q Değeri

Cilt

99

Sayı

Künye

Onay

İnceleme

Ekleyen

Referans Veren