Quantitative Analysis in Prioritizing Critical Success Factors for E-finance: A Case Study in Eskişehir

Abstract

Extraordinary developments in information and communication technologies especially in the late 1980sgave rise to the emergence of new products and services also in financial markets as they did in severalother areas. Along with the proliferation of internet as of the mid-1990s, electronic finance (e-finance)began to come to the forefront as one of the new practices and services in financial markets. Corporationsunder the leadership of banking sector make investments in the field of e-finance and use electronicdistribution channels extensively for finding potential customers and keeping existing customers. E-financehad important progress in certain segments of finance such as commercial banking and related services,brokerage, fund management, mortgage and insurance. The aim of this study is to prioritize the e-financerelated critical success factors for individuals accommodating in Eskişehir and having the portfolio size ofmore than 100.000 $ under uncertain environment. For this purpose the views of 43 decision makers in the field of e-finance are taken into the consideration. Intuitionistic fuzzy DEMATEL method has been usedfor this study. As a result while speed was found as the most essential cause criteria by having greater levelof impact on the whole system, reliability was obtained as the most considerable effect criteria by easilyaffected by other criteria in terms of e-finance.