UNIVERSITY STUDENTS AND MOBILE COMMERCE: A STUDY AT BILECIK SEYH EDEBALI UNIVERSITY

Abstract

As mobile devices such as smart phones and tablets have become important tools for communication and entertainment, especially among young generation, these mobile devices have also provided new opportunities for business and commerce. In this study, the use of mobile phones for shopping on the Internet among university students was investigated. The data of this study was collected with a survey instrument from participants of Business students at Bilecik Seyh Edebali University. Based on the analysis of 278 Business students' data, we found that smart phone ownership is very common (97%), students intensively use mobile phones (most of them use it at least 3 hours in a day) and it was found that 53% of the participants used their mobile phones to make purchases on the Internet. The majority of students who did not shop from the Internet using a mobile phone stated that the most important reason was the security risk.